What we do

We help A-Brands grow like bamboo!

For innovation, consumer, shopper or commercial support


Innovation is often the driving force behind growth within companies. But how do you distinguish yourself as a company with your innovations and how do you ensure that your innovations become successful? We have developed various tools whereby we approach innovation within FMCG in a totally different way. We do this because we think that the current way of developing innovations can be made more efficient with our tools.

Consumer marketing

We have years of experience in consumer marketing and have also developed various propositions for this. We have tools to help you develop innovations faster, price setting possibilities, brand positioning and helping you come up with new product ideas. Want to know more? We have a full list of tools available for you!

Shopper related issues

Often a category vision remains a vision in a presentation. Wouldn't it be nice to bring your vision category to life? Because by combining your vision with action you can really change the category. We have the ability to bring category visions to life and to measure the impact of this. Want to know more about the possibilities and tools we have?

Commercial support

Building a brand successful you need a good collaboration between the Sales, Marketing and Category/Trade management department is crucial in achieving brand growth. Based on our experiences on the manufacturer's side, we can help with commercially related issues. If you want to know more about this, click here


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