We at Bamboo Brands have as our mission to make FMCG (food) companies more competitive in today's retail environment.
The retail environment has changed significantly in the last couple of years, where the relationship between retailer and supplier has gotten out of balance. Mostly it has been the supplier that has gotten the short end of the stick. Pressure on delivering new innovations has increased and at the same time, the chances of having a successful innovation have decreased overtime at retailers. At Bamboo Brands, we know how we can change this and restore the balance between supplier and retailer.
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