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Stand out with Bamboo

The FMCG business boost company

Stand out with Bamboo

The FMCG business boost company

Grow like bamboo!

Bamboo grows fast, is innovative, flexible and sustainable. That is exactly what we stand for at Bamboo Brands. We help A-Brands to grow faster, in an innovative, flexible and sustainable way.

About us

When someone mentions innovations, often you will hear: "What have the guys from marketing come up with now again ?!" In organizations where innovations are successful, this sentence is pronounced in a positive way. However, in organizations where innovations fail more often than succeed, this sentence will be expressed with a negative tone.

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What we do

We help A-brand with growing significantly in their category. We do this by helping the commercial departments with issues around Marketing, Trade/Category Management, Sales or helping the organization commercially wide with optimizations. Because innovation is oftentimes regarded as the most important growth-driver, we developed various tools with which we approach innovation and innovation processes within FMCG on a totally different way that is most suitable to today's (retail) environment.

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Innovation

At Bamboo Brands we bring a fresh perspective on how you can improve your innovation process. Innovation takes a lot of time and energy from an organization. In addition, 80% of all innovations disappear from the market within a year. If you’re able to make this process more effective, the productivity gains are endless! Click here for a recent interview with Marketing Tribune in which we explain how (easily) this can be achieved.

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Innovation

At Bamboo Brands we bring a fresh perspective on how you can improve your innovation process. Innovation takes a lot of time and energy from an organization. In addition, 80% of all innovations disappear from the market within a year. If you’re able to make this process more effective, the productivity gains are endless! Click here for a recent interview with Marketing Tribune in which we explain how (easily) this can be achieved.

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Commercial

To build a successful healthy brand, a balanced and well-respected collaboration between, Sales, Marketing and Trade marketing is essential to achieve sustainable brand growth. We call this the trinity, and if one of the three is too overpowering, the balance is lost and most of the times will lead to friction within the company. A company, therefore, should always correct this balance at the best they can. We have extensive experience in working at the manufacturer's side and have plenty of experience in bringing balance back into companies.

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Commercial

To build a successful healthy brand, a balanced and well-respected collaboration between, Sales, Marketing and Trade marketing is essential to achieve sustainable brand growth. We call this the trinity, and if one of the three is too overpowering, the balance is lost and most of the times will lead to friction within the company. A company, therefore, should always correct this balance at the best they can. We have extensive experience in working at the manufacturer's side and have plenty of experience in bringing balance back into companies.

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Consumer

We at Bamboo Brands have a refreshing perspective on how you can improve your innovation process. Innovation takes a lot of time and energy from an organization. On top of that, 80% of innovations disappear from the market within a year. If you can make this process more effective, you can make huge productivity gains.

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Consumer

We at Bamboo Brands have a refreshing perspective on how you can improve your innovation process. Innovation takes a lot of time and energy from an organization. On top of that, 80% of innovations disappear from the market within a year. If you can make this process more effective, you can make huge productivity gains.

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Shopper

Breng je categorie visie tot leven. Met je hele commerciële team werk je samen om shopper insights, consumenten trends, marketingstrategie en innovaties en retail specifieke behoeftes om te smeden in een categorie visie met een uitwerking hoe deze visie vertaald kan worden op winkelniveau. Stel nou eens als je dat feitelijk kan onderbouwen. Hoe krachtig is dat?

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Shopper

Breng je categorie visie tot leven. Met je hele commerciële team werk je samen om shopper insights, consumenten trends, marketingstrategie en innovaties en retail specifieke behoeftes om te smeden in een categorie visie met een uitwerking hoe deze visie vertaald kan worden op winkelniveau. Stel nou eens als je dat feitelijk kan onderbouwen. Hoe krachtig is dat?

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